Distribution
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- Film distribution is the commercial process that makes a feature film available to the general public. It usually also includes determining a marketing strategy.
- In the old days, major film distribution companies put a movie into theaters, it ran there for up to a year, and then was gone.
- Nowadays movies are... everywhere. That "everywhere" is called ancillary rights.
- Ancillary rights and revenue gets hammered out in the initial deal between distributor and filmmaker. So a filmmaker can lose money off his film.
- Why? Because people are chomping at the bit to see the movies at home. Or on their mobile device.
- Ancillary rights have become so important that now movies are doing a simultaneous release.
- Distribution rights refer to the ability of one company to sell another company's product.
- green-light something is to formally approve its production finance and to commit to this financing, thereby allowing the project to move forward from the development phase to pre-production and principal photography.
- Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others.
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