Media Homework
Global and NZ
Digitization Trends
- 4.388 billion
- 4.484 billion
- Facebook, Youtube, Whats App, FB messenger, WeChat,
- 18-24 and 25-34
- Internet = 4.22 million, Active Social Media Users = 3.40 million
- Mobile Phone, any type (92%) Smart Phone (81%) Laptop or PC (84%)
- 2HRS 42MINS
- Watch Videos Online = (94%) Stream Content via the internet = (57%)
- Youtube, Facebook, FB messenger, Instagram, Pinterest
Trends within NZ media Consumption
- The iGens are the generation of people born from about the mid1990s to the mid-2000s.
- iGens are the first generation to spend their entire lives growing up with iPads, iPods and iPhones etc. iGen spend all day connected online.
- iGens are concerned with social issues like climate change, social inequality and gender roles. Though they like to be entertained, they are also curious about the world and are eager to be confronted and educated about a wide range of serious social issues. They also want to see content that inspires them to enjoy the ‘little things in life’ and to be reminded to chill out and not to take life too seriously.
- New Zealand films contribute to the iGeneration learning about our country and people. They feel it’s important to share our stories. iGens take pride in New Zealand’s cultural diversity and recognise the social, cultural and economic value of our film industry. New Zealand films can reflect their own lives or give them insights into the lives of others.
- Chilled: escaping for a couple of hours, relaxing and chilling out with no interruptions.
- Intimate: being intimate with others through social connection and shared experiences with partners, friends, colleagues and families.
- Hyped: experiencing heightened emotions including being hyped and excited (action movies), shocked and terrified (horror), sad (dramas), and laughing (comedy).
- In the know: feeling that by watching the latest movies you are a leader – that you are at the forefront of the culture and leading social media commentary and opinion.
- Creative: becoming a ‘film buff’ and being creative by following directors and other creative artists involved in filmmaking.
- Socially conscious: thinking and being curious about the issues raised in the film and using the film to help shape discussion, opinions, views and beliefs
6. Although iGens say they like going to the cinema,
watching films online and at home has very high appeal.
In-home viewing is easy, convenient, safe, comfortable
and costs very little. It can be sociable or equally
enjoyable alone.
7. The cost and ‘administration’ involved with the
cinema experience is somewhat out of step with
iGens. It is expensive, inflexible and inconvenient
compared to watching a movie at home. The lack of
flexibility, lining up for tickets and limited food and
drink options can all add up to too much bother. iGens are used to accessing films at home, online and often
for free. The cost of attending the cinema means that for
many iGens, it is only seen as a special treat.