PT2

CCR

Links:

Question 1 + 4: https://docs.google.com/presentation/d/1nBe8NVE4Cffxy8JmxPcD8LvVDEbTPFpZT5Cd5gM5QNw/edit?usp=sharing

Question 2: 

https://prezi.com/view/McYXr60M07uHBWp7m7v7/

Question 3: https://www.emaze.com/@AOWOZLLWW/pt2-ccr

PT2 FINAL EDIT

          

PT2 ROUGH EDIT

                  

Need to add my after effects and also add in the shots that have lots of grain :)

Media Essay

"Technology has been rapidly evolving and this has meant significant changes to the film production process at every level. Outline these changes and discuss their impact on the film industry and what it means for audiences consuming the media produced."

Production

Technology in the film industry has changed how films are made and especially in the production process. Production can mean "pre-production, production and post production." Technology has impacted these areas and have made the process of film making much easier and faster overall. Within pre-production, the internet and online apps have made it easier to communicate with the entire cast and crew and therefore this makes the film making process much quicker. Within the production side of things, the development in technology to benefit the film making process has been huge. Cameras have changed from film to digital and vfx has never been better. However the swap from film to digital wasn't very accepted by many film makers. Many if not all pushed it to the side and said that it was not good enough and needed more time. But as time progressed we saw major developments in digital cameras and film makers started to use them. Now 90% of film that are produced today use digital cameras due to their ability to save time, money and effort both on set and off set. Some film makers stil use film cameras however this has now become the minority. Within post production, the editing has changed in a massive way as now footage is all digital and can be edited on a phone, and vfx can show the audience something that is not really real. The better editing has allowed films to be produced quicker and use less money. 

Distribution

The improvement of technology regarding distribution has allowed films to reached newer audiences and more audiences in an easier and better way. The development of ultra fast internet has allowed films to be distributed on streaming sites that anyone can access if they have $15 and an internet connection. Distribution has lessened in the cinema side of things due to the internet and how people are more comfortable watching films at home rather than going to the cinema. The cinema experience is now turning into a social event as not many people will go to the cinema by themselves, but they would be very happy to watch a film on their streaming service at home. 

Marketing

Marketing has increased using technology has social media is used by film makers to promote their film to their followers. Facebook pages, intagram accounts, tweets and much more can be done to use social media to promote a film. Many if not all film companies use YouTube to post their trailers on as film trailers can go viral and therefore reach a very large audience. TV adverts are on the decrease as linear TV is being taken over by streaming services, so film companies or conglomerates (A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.) can use streaming services as a way to promote their film. 

Consumption

Consumption has changed as technology has changed. People don't use or watch films on DVDs anymore, and less people are attending the cinemas, and linear TV is decreasing. The internet and better technology has allowed us the freedom of watching our films when we want and where we want. Someone can watch a film on their way to work on their iphone. 15 years ago this was not a reality but due to the increase in better technology we can now watch films much easier.  

Media Homework

Two Common Film Distribution Strategies:

1. Bidding War At A Film Festival

2. Sell Movie to Streaming Platform

First lets talk about Bidding War At A Film Festival. This method of distributing your film is very risky and many do not achieve what they want and many people have been told that this method is for the dreamers and not the realists. 

• "Do bidding wars still happen? Sure, but it’s uncommon. In days gone by, filmmakers would run the film festival circuit to generate buzz around their film to attract distributors." 

Next is Selling your Movie to a Streaming Platform. Also very low chance of this happening but if you can pitch your idea to Netflix's owners. If you do manage to score a spot of the streaming service, then you would immediately have an audience of up to 150 million. 

• "With over 150 million subscribers, scoring a film distribution deal with Netflix is a dream come true for indie filmmakers. Of course, securing a distribution deal with the handful of other top dog distributors, such as Lionsgate, Universal, Paramount, or Warner would be equally exciting."

• "However, as with Dream Scenario #1, selling film rights to a distributor is a long shot. The process involves research, intimate understanding of your film’s audience and its potential position in the marketplace, comp films, and the bane of every indie filmmakers’ existence – connections." 

• "When pitching to film distributors, it’s all about providing hard numbers and laying out the golden path to make them feel safe and secure in their investment. However, just having completed post on your film and with limited audience exposure, you likely won’t have the market details necessary to knock your pitch out of the park." 

If these methods do not work then what do you do as an indie film maker?

The 6 Steps to Self-Distribute Your Indie Film:

1. Funding Your Indie Film Distribution Campaign:

• Use Crowdfunding Platforms to Your Advantage
• Most filmmakers turn to crowdfund sites such as Kickstarter and IndieGoGo during pre-production.
• you can provide an instant download via a private link on Vimeo or YouTube. This gives potential investors incentive to get behind you and back your indie film distribution efforts.

2. Prepare Your Independent Film for Distribution

• Formats Required for Theatrical Distribution

• Formats Required to Distribute a Film Online

• 
  

  Subtitles and Closed Captioning for Your Indie Film

3. Decide on Online and Streaming Release Strategy

• Third-Party Aggregator

• DIY

4. Target the VOD Distribution Platforms

• Ad-Supported Video-on-Demand (AVOD)

• Subscription Video-on-Demand (SVOD)

• Transactional Video-on-Demand (TVOD)

• Cable Video-on-Demand

• Free Video-on-Demand

5. Determine Whether You Want a Theatrical Release

• Pricey! 4-walling your film at a theater can be expensive. Essentially, you work with a theater to “book” a showing for a flat-rate. 
• The cost can range from $250 and up to secure such an arrangement. Although expensive for a single showing, if you can pack the house (charging tickets), you may even come out ahead. 
• Theatrical Booker

6. Promoting Your Independent Film

• Promote your film with a trailer. If it’s shareable, your fans will do the legwork for you.
• Put together a press kit. Your press kit should include a one-pager (synopsis of your film on one page), images, and a personal story.
• Create a website for your production. Keep things personal and include authentic stories of your major above-the-line team members, factoids about your film, and news on upcoming screenings.
• Be sure to cultivate an email list of your fans. You can announce to your minions when your film lands distribution and where they can view the film. Your email list can also come in handy when it comes time to promote your next film coming down the pike.

PT2 PLANNING

Planning for PT2 Part 2

Presentation:

Props

Clothing:

Our main character will be undercover therefore their clothes will be old and tatty, copying the image of a local or someone that is seen as none lethal. The clothes will have a 'dirty' appearance as if they have been on a long journey with an unwashed/bathed look. Our group got their inspiration from the Maze Runner series which idealised with what our group had envisioned for the characters appearance.

In this clip it explains how you can create the look you are wanting with a few easy and low budget items to help with the realism of your film. Our characters will look grungy yet adventurous look. Hiking boots may be the hardest piece of clothing to find as they are not cheap and only certain types of people own them.

Our 2nd male lead will have simple blackish attire where a normal t-short will be covering the majority of their face as if wearing a balaclava. Dusty shorts or long pants/jeans will be easy to acquire items that will be effect. 

Black vests or this type of armour may be hard to get but if we are able too it would be very effective. Our protagonists will be wearing sandal type shoes with very little 'style' in how the present themselves. 

Weapons:

Knives will be used in our hand to hand combat scene where our main characters will be seen to be in some type of brawl. Fake blood and other special affects will be added to create a sense of realism an make the film look as professional as possible. 

We will have safety controlled rifles on site where an adult will be present in order for either our protagonist or antagonist to use against each other. This will either be some type of air rifle or sniper looking gun or just a hand held pistol. 

Plot: The plot for our short film contains a agent who is tracking down a criminal that has stole $50,000 cash and the agent has to find out who the criminal is working for, this leads to a chase scene and a fight scene.  

Our film will be from 0-2 minutes in length and will be film on the North Shore and in the country side of New Zealand. We have chosen these locations because we need an inside shot and many outside shots to tell this story. Another reason being that when we are shooting outside we will have lots of space to work with. 

Mood and Tone: Mood is high intensity and is very realistic. We want the audience to feel like they are in the film with our characters. We also want the relationship between our characters to be strong so that if one dies then the audience feels upset about this. 

Fill in the Gaps:

Actors:

Male Lead [Nathan] - Josh Hemus 

2nd Male Lead [Ben] - Jack Lear

Shot List:

Mood Board:

Mood Board for costumes and props:

Location:

For our location we are using a friends property that has lots of land and trees that will set our scene. It is far away from the road so we won't hear any cars on the street but it is not so far that we don't have to walk for miles. We need to incorporate a chase scene and this property has enough land to make that happen. We won't need any legal permission to film here as it is a friends land. 

Call Sheets [Includes plan for filming on the day]

Descriptions of Group Members:

Addison Saxby

Hi my name is Addison Saxby and I am 17 years old (about to turn 18) and I have a passion for film making. Ever since I was 14 (year 9) I knew that film making was what I wanted to do. I love the Thriller genre that we have been studying this year in AS Media and I really like to get my ideas onto film. I love all aspects of the film making process, right from pre-production and planning to production and being on set, and post-production and editing our footage. I love to be either behind the camera or in the directors chair, but if I am not I still love any job on a film set. I love to shoot my films in a hand held way as it gives the audience a feeling of "being there in the scene" As I head into my PT2 I am looking forward to expanding my skills and making another great film. 

To what extent does Media Ownership impact the success of a film.

Media ownership impacts the success of a film greatly as many conglomerates can have big marketing schemes compared to a small independent film companies. Hollywood has a major dominance over the film industry and many people see it is as the capitol of film making. In Hollywood there are 5 big conglomerates that make up the majority of AAA title films that are released throughout the year. The Big five are: Disney, Warner Bros, Universal, MGM, Paramount, Columbia Pictures. Disney is by far the biggest conglomerate worth over, $130 billion. Disney has the ability to create major films that can bring in lots of money such as ,"Star Wars Rise of the skywalker." This film grossed over $1,074,141,030 billion in the box office. This film was made by Disney and by this we can see that the bigger conglomerate will bring in more money on average compared to a smaller film company. If we contrast the New Zealand Film Commission to Hollywood and their film conglomerates we can see the difference in the amount of films being produced and also the amount of money that each of the film made in the box office. Another comparison between these two areas in the fact that the NZFC uses mostly NZ locations to try and promote the amazing landscape that NZ has, however Hollywood conglomerates use locations across the globe as they have the money to do so. 

The money that large conglomerates have affects the way the film can be marketed. For example the "Why so serious" campaign for "The Dark Knight" involved 10 million people and spanned over 75 different countries. The film grossed over $1,003,509,293 billion and this can definitely be credited to the large marketing scheme that helped the film do as well as it did. A contrast from a large film conglomerate marketing their film would be to take a NZFC film like "Boy" and compare the marketing for that film. "Boy" which released in 2010 and grossed over $6,000,000 million in the box office was directed by Taika Waititi who had a bit of a scandal regarding his way of marketing the film. He used a Go-Fund me page and said to the donaters that they would receive rewards for donating to the film. However those donaters never received their rewards. This hurt Taika's career but he eventually bounced back. Another reason that having more money when making a film is the fact that during production you can have more crew to help out with the jobs that need doing. Having more money and being signed to a conglomerate means that your film can include "A-list" actors that will promote your film by just being in it. When audiences see that a big actor is in a new film they are immediately drawn to going and watching it based on how popular the actor is and how good their truly are. For example "Robert Downy Jr" promoting the new avengers movie will help the movie overall as audiences will be drawn to watch the film as RDJ is in it. Another good use of a conglomerate and having a lot of money would be because of the use expensive equipment and vfx. The better the equipment the better the overall quality of the film will be. 

A way in which conglomerate are better than indi film companies would be the fact that they can use money for their distribution so that more people can see the film. I mentioned the Dark Knight Film earlier and their marketing plan and distribution would have cost lots of money and for a conglomerate this is very easy. This would be a big difference between a conglomerate and an indi film company. Having more money within a conglomerate definitely gets the film a better chance to do well due to the expensive production, better marketing and more distribution. 

Piracy has had a massive impact to the film industry and has made many conglomerates lose a lot of money. Piracy takes place when a film is produced in the form of a videocassette without proper authorization from the right holder i.e. the producer. Often, film producers sell video rights to another party (generally after six weeks or more of release in theatres), which makes video cassettes for selling, or lending. Piracy grew largely when the internet got better and started to gain popularity because it gave people a platform to download films off the internet illegally. In 2018 in the United States piracy websites had been access over 17 billion times, and that is just in the USA alone. This shows us that piracy is stil a major problem in our world today. However the introduction of streaming services has actually decreased the amount of piracy that goes on. This is due to the inexpensive cost to subscribe to streaming services and many people who would normally pirate films would rather just pay the $15 to have access to the all the films as it is not THAT expensive to own.